Keep clients informed with real-time delivery updates.
Keep clients informed with real-time delivery updates.
Keep clients informed with real-time delivery updates.
Role
Role
Role
Product designer
Product designer
Product designer
Market
Market
Market
Last-mile delivery
Last-mile delivery
Last-mile delivery
context
context
Stuart operates on a B2B white-label model, providing delivery services that integrate seamlessly with their clients.
The T3 & T4 clients use Stuart's dashboard to monitor deliveries but aren't notified about important issues, making them unaware until customers complain.
deep-dive
deep-dive
laying the foundations
laying the foundations
To kick off the project, I conducted a workshop with product managers and stakeholders to define our strategy. We analysed the data on client segments, delivery volumes, and key offerings we wanted to prioritise.
Based on this analysis, we decided to proceed with an MVP focused on selected SMB clients to demonstrate business value, with plans to scale progressively to enterprise clients.
To kick off the project, I conducted a workshop with product managers and stakeholders to define our strategy. We analysed the data on client segments, delivery volumes, and key offerings we wanted to prioritise.
Based on this analysis, we decided to proceed with an MVP focused on selected SMB clients to demonstrate business value, with plans to scale progressively to enterprise clients.
North Star
North Star
North Star
Improve supply & demand in our delivery zones
Improve supply & demand in our delivery zones
Improve supply & demand in our delivery zones
KPIs
KPIs
KPIs
Primary:
Couriers' engagement
Couriers' revenue per delivery
Supply & Demand balance
Primary:
Couriers' engagement
Couriers' revenue per delivery
Supply & Demand balance
Primary:
Couriers' engagement
Couriers' revenue per delivery
Supply & Demand balance
Complementary:
Clients' satisfaction
Churn rate
Complementary:
Clients' satisfaction
Churn rate
Complementary:
Clients' satisfaction
Churn rate
a strong feedback
a strong feedback
work space configuration
work space configuration
Our clients work in all kinds of places — restaurants, warehouses, markets, headquarters — where multitasking is often a necessity. They are frequently unable to monitor dashboards or notifications closely, so it's important to consider the following use cases:
1.
1.
Rapid response is key
For clients, timely information is crucial. For example, knowing that a courier is delayed in picking up a meal allows them to adjust their preparation time, ensuring the food stays fresh and minimising waste. This responsiveness helps maintain service quality and customer satisfaction.
For clients, timely information is crucial. For example, knowing that a courier is delayed in picking up a meal allows them to adjust their preparation time, ensuring the food stays fresh and minimising waste. This responsiveness helps maintain service quality and customer satisfaction.
2.
2.
Sound can support reduce cognitive load
Having easy-to-identify proper sounds help reduce cognitive effort by allowing staff to identify issues without having to constantly check the dashboard. These sound cues provide an efficient way to stay aware of critical events, enabling quicker reactions without diverting focus from other tasks.
Having easy-to-identify proper sounds help reduce cognitive effort by allowing staff to identify issues without having to constantly check the dashboard. These sound cues provide an efficient way to stay aware of critical events, enabling quicker reactions without diverting focus from other tasks.
3.
Some workspaces can be noisy
Many work environments, such as busy kitchens or bustling warehouses, are filled with noise, making it difficult for employees to hear notifications or alerts. Ensuring that alerts are highly visible or integrated into devices they are already using can help overcome this challenge.
This case is coming soon. For now, feel free to download the presentation.
This case is coming soon. For now, feel free to download the presentation.
This case is coming soon. For now, feel free to download the presentation.
